Set up your brand

Fill in who you are, what you sell and how you sound — the settings that most change what Goosy makes.

Goosy writes from what you tell him. Twenty minutes on this screen changes every image, script, post, email and ad that comes out afterwards — and it is the cheapest twenty minutes in the product, because the alternative is correcting the same thing in every draft.

Go to Settings → Brand. The screen says what it is for: who you are and what you sell — the answers Goosy writes everything from.

Start with the top of the page

Two blocks sit above everything else, and they carry the most weight. Fill these in first even if you do nothing else today.

1. Who you are

   Your one-liner — the business in a sentence. Your audience — who you are for, in their words rather than a demographic. And the market you’re in, so Goosy knows what he is comparing you against.

2. Offer and goal

   What you sell, the promise you make to a buyer, and — separately — what you are trying to achieve right now. The goal is the part people skip and the part that most changes what Goosy suggests, because it is the difference between “make me content” and “make me content that does this”.

Each block has an Edit control. Nothing has to be perfect; you can come back, and Goosy gets better every time you do.

Then how you sound

Below those, an Everything else section opens up the detail. It is described on the screen as the place to go when you want to get specific — Goosy writes from all of it.

Section	What it decides
Your voice	What you are, what you are not, and how the tone flexes moment to moment. Your voice stays the same everywhere; tone is what moves.
Words	The words you reach for, and the ones you never use.
What you keep saying	Your pillars — the handful of things you come back to, and what backs each one up.
Who you’re talking to	The people you are writing for. Goosy writes sharper copy when he knows who is reading.

Your never-say words are the same list Compliance checks drafts against. One list, two places — so adding a phrase here also stops it appearing in anything that goes out.

At the bottom of the page, Give this to any AI builds a single block of text out of everything above. Copy it and paste it in front of whatever you ask another model to write, and you get the same voice outside Goosy Bear.

Your look

Visual identity on the same screen holds your colours and shows how many you have stored. Open Brand Kit takes you to the full set — logos, colours and type — and the Brand kit tab at the top of the Brand screen goes to the same place. Two more tabs sit beside it: Intros & outros for the top and tail of your videos, and Inference for what Goosy has worked out on his own.

The four settings people miss

Once the Brand screen is filled in, four more settings do most of the remaining work. All four are in Settings, under the Workspace heading.

1. Timezone

   Under Settings → Defaults. This is the clock your workspace works to — what “Tuesday at 9” means when Goosy schedules something. Set it before you schedule anything, not after.

2. Strategy

   Settings → Strategy holds your strategic statements: mission, vision, positioning, value proposition, differentiator, strategic goal, content pillars, competitive stance and audience promise. Everything Goosy makes is scored against the ones you have declared.

3. Taste

   Settings → Taste is what this workspace has learned from your own feedback — the notes every future run reads before it starts. You do not write it from scratch; it fills up as you approve and reject things, which is why the second month is easier than the first.

4. Compliance

   Settings → Compliance holds standing disclosures, banned claims and your posture if you work in a regulated industry. A locked disclosure’s text cannot be edited while it stays locked.

Two more are worth a look before you make a video: Voices is the registry of voices Goosy can speak your videos in, and Avatars the presenters he can put on camera. Both come with a library to pick new ones from.

What to do next

Your brand is set. Now give Goosy somewhere to publish it: Connect your channels.